FreeMarker template error (HTML_DEBUG mode; use RETHROW in production!)

Failed to "?eval" string with this error:

---begin-message---
Syntax error in ?eval-ed string in line 1, column 207:
Lexical error: encountered "%" (37), after "\"\\".
---end-message---

The failing expression:
==> text?eval  [in template "search/goods.ftl" at line 230, column 14]

----
FTL stack trace ("~" means nesting-related):
	- Failed at: #assign $it = text?eval  [in template "search/goods.ftl" at line 230, column 1]
----

Java stack trace (for programmers):
----
freemarker.core._MiscTemplateException: [... Exception message was already printed; see it above ...]
	at freemarker.core.BuiltInsForStringsMisc$evalBI.calculateResult(BuiltInsForStringsMisc.java:66)
	at freemarker.core.BuiltInForString._eval(BuiltInForString.java:26)
	at freemarker.core.Expression.eval(Expression.java:78)
	at freemarker.core.Assignment.accept(Assignment.java:70)
	at freemarker.core.Environment.visit(Environment.java:312)
	at freemarker.core.MixedContent.accept(MixedContent.java:62)
	at freemarker.core.Environment.visit(Environment.java:312)
	at freemarker.core.Environment.process(Environment.java:290)
	at freemarker.template.Template.process(Template.java:312)
	at org.springframework.web.servlet.view.freemarker.FreeMarkerView.processTemplate(FreeMarkerView.java:367)
	at org.springframework.web.servlet.view.freemarker.FreeMarkerView.doRender(FreeMarkerView.java:284)
	at org.springframework.web.servlet.view.freemarker.FreeMarkerView.renderMergedTemplateModel(FreeMarkerView.java:234)
	at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167)
	at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303)
	at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1244)
	at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1027)
	at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:971)
	at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:893)
	at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:966)
	at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:857)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:624)
	at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:842)
	at javax.servlet.http.HttpServlet.service(HttpServlet.java:731)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:303)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208)
	at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208)
	at com.alibaba.druid.support.http.WebStatFilter.doFilter(WebStatFilter.java:123)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208)
	at org.apache.shiro.web.servlet.ProxiedFilterChain.doFilter(ProxiedFilterChain.java:61)
	at org.apache.shiro.web.servlet.AdviceFilter.executeChain(AdviceFilter.java:108)
	at org.apache.shiro.web.servlet.AdviceFilter.doFilterInternal(AdviceFilter.java:137)
	at org.apache.shiro.web.servlet.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:81)
	at org.apache.shiro.web.servlet.ProxiedFilterChain.doFilter(ProxiedFilterChain.java:66)
	at org.apache.shiro.web.servlet.AbstractShiroFilter.executeChain(AbstractShiroFilter.java:359)
	at org.apache.shiro.web.servlet.AbstractShiroFilter$1.call(AbstractShiroFilter.java:275)
	at org.apache.shiro.subject.support.SubjectCallable.doCall(SubjectCallable.java:90)
	at org.apache.shiro.subject.support.SubjectCallable.call(SubjectCallable.java:83)
	at org.apache.shiro.subject.support.DelegatingSubject.execute(DelegatingSubject.java:344)
	at org.apache.shiro.web.servlet.AbstractShiroFilter.doFilterInternal(AbstractShiroFilter.java:272)
	at org.apache.shiro.web.servlet.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:81)
	at org.springframework.web.filter.DelegatingFilterProxy.invokeDelegate(DelegatingFilterProxy.java:344)
	at org.springframework.web.filter.DelegatingFilterProxy.doFilter(DelegatingFilterProxy.java:261)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208)
	at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:85)
	at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208)
	at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:220)
	at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:122)
	at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:505)
	at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:170)
	at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:103)
	at org.apache.catalina.valves.AccessLogValve.invoke(AccessLogValve.java:956)
	at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:116)
	at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:423)
	at org.apache.coyote.ajp.AjpProcessor.process(AjpProcessor.java:190)
	at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:625)
	at org.apache.tomcat.util.net.JIoEndpoint$SocketProcessor.run(JIoEndpoint.java:316)
	at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1142)
	at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:617)
	at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
	at java.lang.Thread.run(Thread.java:745)